WebTrends Offers Current HBX Customers Migration Opportunities

published on 29-02-2008

WebTrends Inc. announced the “Easy Switch” program* for current HBX™ Analytics customers offering all HBX customers the opportunity to migrate to WebTrends Analytics and get 1 year of free Analytics. For a limited time only, HBX customers who sign up for two years of WebTrends Analytics On-Demand or term-based software, will receive two years of Analytics for the price of one. For HBX customers who want to switch to a perpetual software license, WebTrends will give them a 50% discount on WebTrends Analytics Software. In addition, WebTrends is offering HBX customers a free WebTrends training course for analytics and best practices in the online marketing industry. The Easy Switch Program provides current HBX customers the ability to migrate their analytics service for 50% of the license cost and enables them to get up to speed quickly on WebTrends Analytics with a free training course as well.

"WebTrends is the only choice for HBX customers who want an easy migration path," said Alex Yoder, Managing Director of North American Sales. "WebTrends has stepped up to meet the growing demand from HBX customers looking for an alternative to their current situation. Our Easy Switch program gives them a clear choice – and by offering one free year of WebTrends Analytics, we've created an opportunity for them to make a cost-effective transition to our enterprise online marketing solution."

The Easy Switch program allows HBX customers to transition to WebTrends Analytics and leverage their existing investment so that they can move forward with their online marketing programs with confidence. Once they make the switch, new WebTrends customers will be able to re-focus on building online campaigns, creating an engaging Web site experience and connecting with their online visitors to deliver marketing success and greater brand awareness. Real-time insight into campaign performance, and accurate metrics that track visitors across domains, empower WebTrends customers to determine the most effective and efficient way to present and deliver their products across the world.

"Moving to WebTrends will finally enable these customers to deliver unique marketing to unique individuals," said Kathleen Brush, CMO of WebTrends. "Many of these companies wanted to make the switch before, but with this offer, the time to switch is now."

Christian Daems

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