Burndy selects Stibo for Master Data Management (MDM)

published on 24-08-2009

Stibo Systems announced that BURNDY®, a global manufacturer of electrical connectors, has selected the STEP MDM platform to improve visibility of and access to accurate and consistent information about its complex product lines. By becoming the company’s central source of product information, STEP will enable BURNDY to manage both structured and unstructured data, resulting in a faster time to market, reduced errors and improved customer confidence.

BURNDY is a leading global manufacturer of connectors and tooling for markets ranging from construction maintenance and repair (CM&R), industrial electrical power, renewable energy, telecommunications and utility. The company’s business requires a high degree of product data accuracy and consistency, and BURNDY needed a better way to manage the master product information while providing product managers and supporting channel partners with the ability to gather, enrich, approve and translate product information.

The complexity of BURNDY’s product data makes it difficult for the company’s manufacturing and operational systems to portray product information quickly and accurately to those who need it. By facilitating access to accurate product information and capturing the products’ global compliance standards, STEP will function as the authoritative source of product master data for all of BURNDY’s consuming applications, including e-commerce.

“We chose Stibo Systems because of its proven track record with global manufacturers,” said Richard Brooks, e-business development manager for BURNDY. “Just as important, Stibo’s robust print and web publishing applications and flexible data modeling made it the clear choice for BURNDY as we continue to optimize our operations and strive to deliver a compelling, consistent marketing message across all channels.”

STEP is a product-focused MDM platform that enables companies to turn master data into a trusted asset. Its functional richness, strong data modeling and powerful workflow capabilities will allow BURNDY to improve business performance and establish competitive differentiation by more efficiently gathering, managing, publishing and sharing its product master data.

“Strong data governance and accurate product information have become crucial to meeting corporate objectives, and robust and flexible data modeling is now a ‘must have’ for companies evaluating MDM systems,” said Andreas Lorenzen, president of Stibo Systems North America. “Stibo’s work with global manufacturing leaders has helped us craft capabilities that are very well-suited to companies like BURNDY that need fast access to accurate data about their products and components. We look forward to working with the BURNDY team to achieve its strategic goals.”

Christian Daems

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